Focus Groups

The lab is a place to archive meetings and focus groups.

Focus groups are used to gain insight into the user's feelings about a specific product or interface, typically by speaking about it and testing it first-hand. Focus groups are held with a group of six to nine people as well as a moderator to keep them on track. Focus groups are an important aspect of the design process as well as after implementation of a product.

Related links

The Use and Misuse of Focus Groups

Basics of Conducting Focus Groups

Article on Focus Groups by Anita Gibbs

List of articles and links about Focus Groups

Choose from the list below to view recording examples of Focus Groups activities in the Human Factors Lab.

View with flash player 7

Research Brainstorming -- Play --

Evaluating paper prototypes -- Play --